Break Over - Planning Begins

Because this is really the first year that the Center for the Arts has existed as a real entity (which is to say, one with a Director and a budget) we are now in mid-stream of the first market planning session for the CFA. We're trying to collect data about the Center, but we don't have any real history to go off of. We've surveyed the audience for the shows that we had this past fall semester, but it's fairly limited and we don't have any data from people who have not come to our events. I have a student who is working on an ACRE (a student research project) to collect information and create a marketing plan. She's begun the work coming up with the list of other interest groups on and off campus for us to reach out to.

We also don't really have attendance figures for any of the events except for those which are ticketed. So while we have some data (from this past fall) on the Domino Players and the Concert Series, we know very little about the choir performances, Freedman Gallery attendance etc.

Our final challenge is that we don't really have a mission yet - so it's a little challenging to come up with appropriate goals for the plan. We've got our work cut out for us!