Faces

I meet with the folks over at marketing. One of the things I'd like to start doing this year (and continue in later years) is to feature images of our students prominently on our marketing materials. I think there are a number of good reasons to do this:

1. People tend to look longer at images of face and people than of images which don't include them
2. It fits in with the "Faces of Albright" theme that's running through the website
3. It can be a point of pride for our students - making them "famous"

Because we're switching over to digital printing for many of our publications, we're able to wait longer before going to press (allowing directors to cast the show before we need the images) and we'll be able to use color. It might be hard to do for the first theater show of the season, but the rest of the theater season is a possibility as is the music series.

I met with Michael from the gallery today and he also wanted to have more imagery which features people (not just art). He uses an off-site designer to do his materials - I'm not sure if it's just traditional or if his designer is really better then the in-house staff. To be determined.

Next steps - contact the resident photographer and costumer to set up publicity photo shoots.