What is Arts Administration

I'm taking the Program in Arts Administration (what we call a Minor) to the Educational Policy Committee on Monday for approval. I've been thinking about how I will explain what Arts Administration is. I think, at its heart, Arts Administration is understanding the importance or relevance of Art, and then explaining that importance to various audiences. You can explain the value of art as entertainment or intellectual stimulation (we call this marketing), you can explain art's value to a community (fundraising, public art), or you can explain the economic value of art (financial analysis, budget reporting).

One of the challenges to this conceptualization of arts administration in an educational setting is that it sort of requires that there be ways for students to learn about the cultural history and a way for them to learn cultural analysis - a rarity in a small liberal-art curriculum like Albright's. Are there ways to teach cultural analysis as part of an arts administration curriculum (as opposed to "in conjunction with an arts administration curriculum?)